The Development of Viral Video for Public Relations of Master of Science in Industrial Education ProFram in Learning Technology and Mass Communication, King Mongkut's University of Technology Thonburi

Journal article

Authors/Editors

Strategic Research Themes

Publication Details

Author list: Pornpapatsorn Princhankol;Kuntida Thamwipat;Kamonwan Seahan;Pimward Silanoi

Publisher: มหาวิทยาลัยเซนต์จอห์น

Publication year: 2021

Volume number: 24

Issue number: 35

Start page: 127

End page: 140

Number of pages: 14

ISSN: 0859-9432

URL: https://sju.ac.th/pap_file/716c65468bf662f18db58236290f73e2.pdf

Abstract

The objectives of this research and development were 1) to develop and evaluate quality of viral video for public relations of Master of Science in Industrial Education Program in Learning Technology and Mass Communication, King Mongkut’s University of Technology Thonburi, and 2) to evaluate perception and satisfaction of sampling group to the developed viral videos. The study instruments consisted of evaluation form about quality content, media presentation, and evaluation form about perception and satisfaction of the sampling group. The study population was 80 undergraduates in the 4th year, Department of Technology and Communiccation Education, semestees 1, academic year 2019 For the sampling in this study, there were 30 senior students from Department of Educational Communications and Technology, Faculty of Industrial Education and Technology, King Mongkut’s University of Technology Thonburi. The method of selection is purposive sampling. Furthermore, there were 9 professional people in content, media, and measurement. The result of evaluation by experts showed that the quality in content was at a very good level ( = 4.72, S.D. = 0.46). The evaluation of quality in media was at a very good level ( = 4.77, S.D. = 0.42). The evaluation of perception of samples was at the highest level ( = 4.77, S.D. = 0.44). And the satisfaction of samples was at the highest level ( = 4.77, S.D. = 0.43). Therefore, the viral video could be applied for public relations of Master of Science in Industrial Education Program in Learning Technology and Mass Communication, King Mongkut’s University of Technology Thonburi.

Keywords

การประชาสัมพันธ์, สื่อไวรัลวิดีโอ, หลักสูตรครุศาสตร์อุตสาหกรรมมหาบัณฑิต สาขาเทคโนโลยีการเรียนรู้และสื่อสารมวลชน