THE CREATION OF VIDEO CONTENT FOR PUBLIC RELATIONS PROGRAM PROMOTION DIVISION, MCOT PCL., USING A PROBLEM AGITATE SOLVE STORY TELLING TECHNIQUE

From the fact that the ,Program Promotion Division, MCOT PCL is not yet known among third-year interns .The objectives of this research were to create and assess video content for public relations program promotion division, MCOT Plc., using the problem agitate solve storytelling technique and to evaluate the perception and satisfaction of the sample group towards video content developed. The tools used in this study consisted of: content and presentation quality assessment form , a perception assessment form , and a satisfaction assessment form.  The sample group in this study were chosen purposively  from people who were members of a  Facebook group: Pen Dek Fuekngan Sanuk Chang ,and willing to answer the questionnaires of 30 people. Statistics used in data analysis were mean and standard deviation. The results of the creation was 1 clip of  video content for public relations program promotion division, MCOT Plc., using the problem agitate solve storytelling technique  . The results found that  content quality assessment result was at a good level (= 4.26, S.D. = 0.71). The media presentation  quality assessment result was at a good level (= 4.36, S.D.= 0.49). The sample perception was at a high level (= 4.36, S.D. = 0.21). The sample satisfaction was at a high level (= 4.38, S.D. = 0.73). Therefore, the developed video content could be  used with quality.