The Development of Digital Content in the Form of Photo Alblum for Publicizing Secondary City Tourism Attractions on the Online Platform of Backbone Mcot Page.
Journal article
Authors/Editors
Strategic Research Themes
Publication Details
Author list: Kuntida Thamwipat, Pornpapatsorn Princhankol, Pannaphon Aeowjaroen, Phakjirapron Preedakullaphat and Kanyawee Suwanmanee
Publisher: มหาวิทยาลัยสยาม
Publication year: 2023
Volume number: 22
Issue number: 2
Start page: 56
End page: 72
Number of pages: 17
ISSN: 15132226
eISSN: 26974452
URL: https://so05.tci-thaijo.org/index.php/commartsreviewsiamu/article/view/269309/180138
Languages: Thai (TH)
Abstract
The purposes of this research were 1) to the develop and determine the quality of digital content in the form of photo alblum for publicizing secondary city tourism attractions on the online platform Backbone Mcot page. 2)To assess the sample perception and 3) To assess satisfaction towards the developed digital content based on the ADDIE Model. .Collected data from a sample of 30 followers on the Backbone MCOT online platform using a purposive sampling from people who watched digital content in the form of photo album for publicizing secondary city tourism attractions on the Backbone MCOT online platform who are willing to answer the questionnaire. The results of development was digital content in the form of photo alblum 5 sets .The results of content quality assessment was at a very good level ( = 4.60, S.D.= 0.45). Media quality assessment results was at a very good level ( = 4.85, S.D.= 0.30). The sample perception was at the highest level ( = 4.78, S.D. = 0.49) and the sample satisfaction was at the highest level ( = 4.85, S.D. = 0.35), respectively. it could be concluded that the developed digital content in the form of photo alblum for publicizing secondary city tourism attractions on the online platform Backbone Mcot page developed with good quality can be used for public relations.
Keywords
Achievement