THE DEVELOPMENT OF THE ALBUM POST INFOGRAPHIC MEDIA ON ONLINE PLATFORM FOR PRIVATE ORGANIZATION PUBLIC RELATIONS
Journal article
Authors/Editors
Strategic Research Themes
Publication Details
Author list: Pornpapatsorn Princhankol, Kuntida Thamwipat, Chalita Taneium and Piyachai Aimjit
Publication year: 2023
Volume number: 3
Issue number: 2
Start page: 1
End page: 13
Number of pages: 13
eISSN: 2773-9120
URL: https://ph02.tci-thaijo.org/index.php/JSCI/article/view/250085/169954
Languages: Thai (TH)
Abstract
The objectives of this research were 1) to develop album post infographic media on online platform for private organization public relations 2) to assess the quality of the media developed 3) to evaluate the perception of the sample group towards the album post infographic media developed, and 4) to evaluate the satisfaction of the sample group towards the album post infographic media developed following the ADDIE Model. The tools used in this study consisted of: content and presentation quality assessment form, a perception assessment form, and a satisfaction assessment form. Collected data from the sample group, by chosen purposively from organization public relations Facebook fanpage followers who willingly answered the questionnaires, with a total of 30 participants and the statistical used mean and standard deviation.The result of research were 1) the developmentof4 sets of the album post infographic media, and 2) the evaluation results from experts indicated that the content quality was at a very good level (𝐱̅ = 4.88, SD = 0.22). The evaluation of the presentation media quality was also at a very good level (𝐱̅ = 4.60, SD = 0.52). 3) The assessment of perception from the sample group was at the highest level, (𝐱̅ = 4.70, SD = 0.45) and 4) the satisfaction from the sample group and (𝐱̅ = 4.61, SD = 0.55 ) respectively. Therefore, the designed and developed album post infographic media could be used for private organization public relations practically.
Keywords
Achievement