THE DEVELOPMENT OF THE ALBUM POST INFOGRAPHIC MEDIA ON ONLINE PLATFORM FOR PRIVATE ORGANIZATION PUBLIC RELATIONS

Journal article


Authors/Editors


Strategic Research Themes


Publication Details

Author listPornpapatsorn Princhankol, Kuntida Thamwipat, Chalita Taneium and Piyachai Aimjit

Publication year2023

Volume number3

Issue number2

Start page1

End page13

Number of pages13

eISSN2773-9120

URLhttps://ph02.tci-thaijo.org/index.php/JSCI/article/view/250085/169954

LanguagesThai (TH)


Abstract

The objectives of this research were 1) to develop album post infographic media on online platform for private organization public relations 2) to assess the quality of the media developed 3) to evaluate the perception of the sample group towards the album post infographic media developed, and 4) to evaluate the satisfaction of the sample group towards the album post infographic media developed following the ADDIE Model. The tools used in this study consisted of: content and presentation quality assessment form, a perception assessment form, and a satisfaction assessment form. Collected data from the sample group, by chosen purposively from organization public relations Facebook fanpage followers who willingly answered the questionnaires, with a total of 30 participants and the statistical used mean and standard deviation.The result of research were 1) the developmentof4 sets of the album post infographic media, and 2) the evaluation results from experts indicated that the content quality was at a very good level (𝐱̅ = 4.88, SD = 0.22). The evaluation of the presentation media quality was also at a very good level (𝐱̅ = 4.60, SD = 0.52). 3) The assessment of perception from the sample group was at the highest level, (𝐱̅ = 4.70, SD = 0.45) and 4) the satisfaction from the sample group and (𝐱̅ = 4.61, SD = 0.55 ) respectively. Therefore, the designed and developed album post infographic media could be used for private organization public relations practically.


Keywords

Achievement


Last updated on 2024-03-01 at 23:05