Risks of the Export Process of a Company Exporting Wood-Substitute Composites in Thailand during the Covid-19 Pandemic

The objectives of this research were to study core working activities for exporting wood-substitute composites during Covid-19 in a company, to analyze possible risks and to propose guidelines for prevention. It was a qualitative applied research specifically studying for the company. The data collection was done by the in-depth interview and focus group brainstorming, having 10 interviewees possessing characteristics as predetermination and being specifically selected from 37 candidates working in the company with regard to exporting. Questions were open-ended consistent with the research framework and were reviewed by three experts. The IOC were between 0.67 to 1.00. Data analysis was the inductive method and was reviewed by the triangulation approach. The results showed that the company had 9 core working activities in the export process and total 29 failures were found. All failures were analyzed by the Risk Priority Number, ranging from 2 - 125. The most one was no space available for exporting, resulting from lockdown and entry-exit prohibition of destinations. From the selection of the top 10 RPNs to propose solutions against the risks and small-scale implementation for two months, it was found that the associated RPNs could decrease by over 50%.