Synthesis the Results of Developing Video Contents Using Storytelling Techniques to Enhance Perception for Undergraduate Students
Conference proceedings article
Authors/Editors
Strategic Research Themes
Publication Details
Author list: Jaruwan Krailas Kuntida Thamwipat and Pornpapatsorn Princhankol
Publication year: 2023
Start page: 616
End page: 628
Number of pages: 13
URL: https://rcim-ncame.rcimacademy.com/wp-content/uploads/2024/02/Proceedings-NCAME-2023.pdf
Languages: Thai (TH)
Abstract
The purpose of this study was to synthesize the researches on the development of video contents using storytelling techniques to enhance perception for undergraduate students. The analysis was based on the characteristics of video content media and storytelling techniques to enhance perception, which were evaluated by the assessment of content quality, presentation media, the sample group’s perceptions, and the sample group’s satisfaction. The study used three sets of video contents which were published by the Faculty of Industrial Education and Technology, King Mongkut's University of Technology Thonburi, during the academic year 2022. Those researches studied within a sample group of 30 individuals by purposive chosen. The results revealed that content quality, as evaluated by experts, were within the range of good to very good level. Presentation media quality, as assessed by experts, also were within the range of good to very good level. The perception assessment of the sample group were within the range of high to the highest level, and the satisfaction evaluation of the sample group towards the videos were at the highest level. Therefore, the development of video contents using storytelling techniques to enhance perception for undergraduate students as the three sets of video contents were applicable for usage with quality.
Keywords
Academic engagement