Synthesis the Results of Developing Video Contents Using Storytelling Techniques to Enhance Perception for Undergraduate Students

Conference proceedings article


Authors/Editors


Strategic Research Themes


Publication Details

Author listJaruwan Krailas Kuntida Thamwipat and Pornpapatsorn Princhankol

Publication year2023

Start page616

End page628

Number of pages13

URLhttps://rcim-ncame.rcimacademy.com/wp-content/uploads/2024/02/Proceedings-NCAME-2023.pdf

LanguagesThai (TH)


Abstract

The purpose of this study was to synthesize the researches on the development of video contents using storytelling techniques to enhance perception for undergraduate students. The analysis was based on the characteristics of video content media and storytelling techniques to enhance perception, which were evaluated by the assessment of content quality, presentation media, the sample group’s perceptions, and the sample group’s satisfaction. The study used three sets of video contents which were published by the Faculty of Industrial Education and Technology, King Mongkut's University of Technology Thonburi, during the academic year 2022. Those researches studied within a sample group of 30 individuals by purposive chosen. The results revealed that content quality, as evaluated by experts, were within the range of good to very good level. Presentation media quality, as assessed by experts, also were within the range of good to very good level. The perception assessment of the sample group were within the range of high to the highest level, and the satisfaction evaluation of the sample group towards the videos were at the highest level. Therefore, the development of video contents using storytelling techniques to enhance perception for undergraduate students as the three sets of video contents were applicable for usage with quality.


Keywords

Academic engagement


Last updated on 2024-10-04 at 23:05