Web Developing Digital Media Collaboration with Augmented Reality (AR) for Synectics Instructional to Enhance Creativity

This research aimed to: 1) survey the need of developing a website collaborating with Augmented Reality (AR) ditital media for Synectics teaching and learning to enhance creative thinking skill, 2) develop a website and AR integrated digital media set, 3) measure students' creative thinking through learning via the website and AR integrated digital media set, and 4) study the satisfaction of the sample group towards using the website and AR integrated digital media set. Sample for survey were the 1-4 years students from the Faculty of Industrial Education and Technology King Mongkut's University of Technology Thonburi. The sample was 200 students randomly selected by the Accidental Sampling method and 45 students acquired by the Simple Random Sampling method. The results indicated: 1) there was a significant demand for Augmented Reality technology, with a high level of interest (x̅=4.48, S.D.=0.78) and a strong preference for digital media formats, with 99.5% for websites, 90.5% for e-books, and 82.5% for motion graphics, 2) the quality of digital media in both content and visual aspects, was rated very high (x̅=4.85, S.D.=0.22), 3) post-learning creative thinking scores were significantly higher than pre-learning scores, with statistical significance at the .05 level, and 4) participant satisfaction was at the highest level (x̅=4.74, S.D.=0.44). In conclusion, the development of a website and AR integrated digital media set for Synectics teaching method proved effective in enhancing creative thinking and received excellent feedback from the participants.