ACTIVE LEARNING EXTRACURRICULAR ACTIVITIES USING DIGITAL CONTENT TO RAISE AWARENESS OF THAI ARTS AND CULTURE AMONG UNDERGRADUATE STUDENTS

บทความในวารสาร

ผู้เขียน/บรรณาธิการ

กลุ่มสาขาการวิจัยเชิงกลยุทธ์

รายละเอียดสำหรับงานพิมพ์

รายชื่อผู้แต่ง: Waiwingrob, Pornjira; Thamwipat, Kuntida; Princhankol, Pornpapatsorn

ปีที่เผยแพร่ (ค.ศ.): 2023

Volume number: 23

Issue number: 3

หน้าแรก: 642

หน้าสุดท้าย: 655

จำนวนหน้า: 14

นอก: 2630-0079

URL: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85183177021&partnerID=40&md5=a6c9e566356d759166e4ea358d789651

ภาษา: English-Great Britain (EN-GB)

บทคัดย่อ

The purpose of this research regarding the awareness of Thai arts and culture among undergraduate students was to study the need to organize extracurricular activities in the form of active learning using digital content, develop and improve the quality of digital content, compare the awareness of the sample group, and assess satisfaction. Data were collected using a simple sampling method from a selection of 40 undergraduate students in the Thai Music and Dance Club of King Mongkut's University of Technology Thonburi, academic year 2021. After organizing digital content, the demand for such was at the highest level (xx = 4.62, SD = 0.50). The researchers used the survey results to design and develop three digital content formats: 1) One 2.03-minute clip with descriptive motion graphics, 2) Three infographics in album post form, and 3) One 8.43-minute video clip with subtitles. The digital content formats were then submitted to specialists to assess the quality. The results showed that the quality of the content was at a very good level (xx = 4.96, SD = 0.20) and the quality of the presentation media was also at a very good level (xx = 4.69, SD = 0.48). The comparative perception assessment found that the perceptual effect of the sample after watching media with the activity was statistically significantly higher than the perceived effect of the sample before watching the media with the activity at 0.5 points (t-test = 33.84). The satisfaction assessment of the sample group was at the highest level (xx = 4.74, SD = 0.45). © 2023 Johns Hopkins University Press and SubStance, Inc.

คำสำคัญ

digital content, extracurricular activities