ACTIVE LEARNING EXTRACURRICULAR ACTIVITIES USING DIGITAL CONTENT TO RAISE AWARENESS OF THAI ARTS AND CULTURE AMONG UNDERGRADUATE STUDENTS

Journal article

Authors/Editors

KUNTIDA THAMWIPATPORNPAPATSORN PRINCHANKOL

Strategic Research Themes

Creative and Learning Society (Strategic Research Themes)

Publication Details

Author list: Waiwingrob, Pornjira; Thamwipat, Kuntida; Princhankol, Pornpapatsorn

Publication year: 2023

Volume number: 23

Issue number: 3

Start page: 642

End page: 655

Number of pages: 14

ISSN: 2630-0079

URL: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85183177021&partnerID=40&md5=a6c9e566356d759166e4ea358d789651

Languages: English-Great Britain (EN-GB)

Abstract

The purpose of this research regarding the awareness of Thai arts and culture among undergraduate students was to study the need to organize extracurricular activities in the form of active learning using digital content, develop and improve the quality of digital content, compare the awareness of the sample group, and assess satisfaction. Data were collected using a simple sampling method from a selection of 40 undergraduate students in the Thai Music and Dance Club of King Mongkut's University of Technology Thonburi, academic year 2021. After organizing digital content, the demand for such was at the highest level (xx = 4.62, SD = 0.50). The researchers used the survey results to design and develop three digital content formats: 1) One 2.03-minute clip with descriptive motion graphics, 2) Three infographics in album post form, and 3) One 8.43-minute video clip with subtitles. The digital content formats were then submitted to specialists to assess the quality. The results showed that the quality of the content was at a very good level (xx = 4.96, SD = 0.20) and the quality of the presentation media was also at a very good level (xx = 4.69, SD = 0.48). The comparative perception assessment found that the perceptual effect of the sample after watching media with the activity was statistically significantly higher than the perceived effect of the sample before watching the media with the activity at 0.5 points (t-test = 33.84). The satisfaction assessment of the sample group was at the highest level (xx = 4.74, SD = 0.45). © 2023 Johns Hopkins University Press and SubStance, Inc.

Keywords

digital content, extracurricular activities