The Development of Video Media using Nano-Influencer Presenter in Conjunction with Communication Activity on Online Platform Titled in Being a Halal Food Entrepreneur for Undergraduate Students

The objectives of this research were 1) to explore the development of video media using nanoinfluencer presenter in conjunction with communication activity on online platform titled in being a halal food entrepreneur for undergraduate students, 2) to develop and evaluate the quality of video media, 3) to evaluate the perception of the sample group towards video media , and 4) to assess the satisfaction of the sample group with video media using nano-influencer presenter in conjunction with communication activity on online platform titled in being a halal food entrepreneur for graduate students. The assessment tools used in the study included of needs survey, content and media quality form, perception form, and satisfaction form. The research was conducted by using a simple random sampling method with a sample of 50 people from students in the course ETM 314; Creating professional experience in Educational Communications and Technology in academic year of 1/2023, who willing to answer the questionnaire. Statistics used in data analysis include mean, standard deviation, and t-test. The results of the assessment of the needs of the sample to the development of video media in conjunction with communication activity were at the highest level (�=4.58, S.D.=0.51). The researchers conducted video on using nano influencer presenter in conjunction with communication activity. The results of this study showed that the evaluation of content quality was at a very good level (�=4.86, S.D.=0.20), and the media quality was at good level (�= 4.22, S.D.=0.62). The comparative perception assessment found that the perceptual effect of the sample after watching the video media in conjunction with communication activity was statistically significantly higher than the perceived effect of the sample before watching the video media in conjunction with communication activity at .05 level (t-test=-8.24). The satisfaction of the sample was at the highest level (�= 4.70, S.D.=0.45).