TRANSFORMING BUSINESS LANDSCAPES: STRATEGIES FOR SUSTAINABLE AND INNOVATIVE GROWTH IN THAILAND

This article explores the innovative business models and strategies that Thai
companies are embracing to enhance their competitiveness, foster sustainability, and adapt
to the evolving market conditions. By drawing on the work of prominent scholars, the article
provides a comprehensive understanding of the transformative processes shaping the future
of Thai businesses. Key findings include the adoption of platform-based models, circular
economy models, servitization models, collaborative and sharing-based models, and
localized and resilient supply chain models. The article also highlights the synergistic
framework that integrates digital transformation, sustainability, entrepreneurship, and supply
chain resilience, driving sustainable and innovative growth for Thai businesses.