Understanding the Needs and Preferences of Design Faculty Alumni Across Generations for Effective Engagement

Building relationships with alumni is crucial for educational institutions aiming to create strong networks that foster knowledge sharing, experience exchange, and mutual development opportunities. This study focuses on analyzing the behavior and needs of design alumni across different age groups—Generations X, Y, and Z—to develop tailored engagement activities that meet the specific interests of each generation. The research framework incorporates Social Engagement Theory, Motivational Theory, and Intergenerational Communication Theory to assess participation patterns and preferences.

The findings indicate clear distinctions in the activities and needs of each generation: Generation X emphasizes professional skill enhancement and career networking, Generation Y values inspirational and community-beneficial activities, and Generation Z favors activities accessible through technology and social media. The study recommends that educational institutions design alumni engagement initiatives that cater to the unique preferences of each generation, employing online technology as a primary communication tool to bridge generational communication gaps and boost alumni participation in institutional activities.

Keywords: Alumni, Alumni Relations, Design Students, Design Faculty, Generation