Comparing the Effectiveness of Search Engines and Generative AI on Grade 9 Students’ Learning Achievement in Information Management Students Using Search Engines and Generative AI as Learning

This research aimed to compare the learning achievement on the topic of data management among Grade 9 students using Search Engine and Generative AI as learning tools. It was an experimental research conducted with a Two-Group Posttest-Only Research Design. The sample consisted of 22 Grade 9 students from Ban Bang Nam Chued School in the second semester of the 2024 academic year, selected through purposive sampling. The research instruments included a learning management plan, a learning achievement test, and a learning management plan quality assessment form. Data were  analyzed using content validity index (IOC), mean, standard deviation, percentage, and dependent t-test. The results were that: 1) The Google Gemini group had significantly higher learning achievement than the Google Search group at the .05 level of statistical significance. 2) The learning achievement of the Google Gemini group was at an excellent level (mean = 35.65). 3) The learning achievement of the Google Search group was at a good level (mean = 29.18). and 4) The quality of the learning management plan was at a very good level (mean = 4.64).