Synthesizing the Outcomes of Video Content Development Using Storytelling Techniques to Enhance Awareness among Undergraduate Students

The objective of this research was to synthesize the outcomes of developing video content using storytelling techniques to enhance awareness among undergraduate students, focusing on characteristics and formats, content, as well as quality, awareness, and satisfaction of the target group. The data were derived from undergraduate research projects in the field of Educational  Communications and Technology, Faculty of Industrial Education and Technology, King Mongkut’s University of Technology Thonburi, conducted during the academic years 2023–2024. A purposive sampling method was employed to select research works published in national journals within the past two academic years, resulting in three studies being included. The findings revealed that the developed materials were short-form video content with a duration not exceeding three minutes per piece, employing various storytelling techniques. The evaluation of content quality by experts was rated at a good to very good level, while the quality of presentation media was also rated good to very good. Furthermore, the assessment of awareness among the sample group was at a high to the highest level, and satisfaction was reported at a high to the highest level as well. It can be concluded that the development of video content using storytelling techniques to enhance awareness among undergraduate students can be effectively applied with satisfactory quality.