Development of Motion Graphics to Provide Fundamental Marketing Strategies to Promote Business for Undergraduate Students at King Mongkut’s University of Technology Thonburi

The objectives of this research were: (1) to develop motion graphic media on basic marketing strategies  to promote business practices for undergraduate students at King Mongkut’s University of Technology Thonburi, (2) to examine the quality of the developed motion graphic media on basic marketing strategies, (3) to compare students’ knowledge of basic marketing strategies for business promotion before and after learning through the motion graphic media, and (4) to investigate students’ satisfaction with the motion graphic media on basic marketing strategies for business promotion. The sample group consisted of 30  fourth-year undergraduates enrolled in the first semester of the 2022 academic year at King Mongkut’s University of Technology Thonburi, chosen using purposive sampling. The research instruments consisted of motion graphic media, a quality evaluation form, a knowledge test, and a satisfaction questionnaire. The statistical methods used included mean, standard deviation, and dependent sample t-tests. The developed media comprised 10 episodes covering key marketing strategy content, such as the 3C model, SWOT analysis, 4P marketing, AIDMA model, Product life cycle, As-is/To-be analysis, Reason Tree, PDCA, SMART, and Priority Matrix. Each episode presented independent content units. The findings revealed that the motion graphic media demonstrated very high quality in terms of both content and media design (Mean  = 4.50, SD =0.19).  The students’ post-test learning achievement scores were significantly higher than their pre-test scores, with a p-value of 0.01. Students reported the highest level of satisfaction with the media (Mean  = 4.59,  SD = 0.07). As a result, it is possible to conclude that the developed motion graphics media are of high quality, appropriate, and effective for educational purposes.