Ways to promote taxi calling in Bangkok
Conference proceedings article
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Publication Details
Author list: Srisurapanon V.
Publisher: Hindawi
Publication year: 2013
Start page: 529
End page: 536
Number of pages: 8
ISBN: 9789881581426
eISSN: 1745-4557
Languages: English-Great Britain (EN-GB)
Abstract
In Bangkok, taxi drivers usually search for passengers by cruising which causes more severe traffic congestion, loss of energy and environmental pollution. This study proposes ways to promote effective taxi phone calling, so that taxi drivers can wait for passengers at the taxi stands instead of cruising. A quick taxi dispatch center is temporarily operated for observing the behavior of taxi drivers and customers' responses. From the experiment, all customers are highly satisfied with the service and a number of taxi drivers like waiting at the taxi stand. The customers are not only the existing taxi users but also the commuters from various modes, especially the private car users (72.4%). The key factor that influences on the demand of taxi phone calling is passengers' taxi-waiting time.
Keywords
Bangkok taxi, Mode shift, Taxi promotion, Taxis
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