Thai consumer interaction with graphic on packaging of baby biscuit (125)
Conference proceedings article
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Publication Details
Author list: Sawangruamchoke T., Tanprasert K.
Publisher: Hindawi
Publication year: 2016
Volume number: 2016-June
Start page: 375
End page: 380
Number of pages: 6
ISBN: 9788570291363
eISSN: 1745-4557
Languages: English-Great Britain (EN-GB)
Abstract
Baby food market has been growing and there are several new product varieties available on the shelf. Baby biscuit is one of the emerging products and several brands, local and imported, have been offered. The consumers purchasing baby food are particularly concerned about the quality and safety of the product they are buying and it is our interest to determine the good graphic to help them locate and obtain information from the package easily. The objective was to determine the effect of graphic of appropriate age symbol and allergen label, type of nutrition information on how well the consumer perceived information. The surveys were conducted with at least 100 participants, who are or have been a mother or have purchased baby biscuit. It was observed from the survey result that for the appropriate age symbol the simple two color symbol with both the age clearly shown and the the text were perceived as the most understanding and interesting. The allergen label with the number showing percentage of ingredient is perceived of the easiest to understand when compared to the color coding and graph. The understanding of the full nutritional label and GDA were similar. This information can be used as a basis for designing graphic for packaging of baby biscuit. It may also extend to other products in the baby food market as well. ฉ 2016 CETEA - Packaging Technology Center. All rights reserved.
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