Kawaii feeling estimation by product attributes and biological signals

Conference proceedings article

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Publication Details

Author list: Laohakangvalvit T., Achalakul T., Ohkura M.

Publisher: Hindawi

Publication year: 2016

Start page: 563

End page: 566

Number of pages: 4

ISBN: 9781450345569

ISSN: 0146-9428

eISSN: 1745-4557

URL: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85016546685&doi=10.1145%2f2993148.2997621&partnerID=40&md5=18db770532966c2bfdfa28df973d94db

Languages: English-Great Britain (EN-GB)

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Abstract

Kansei values are critical factors in manufacturing in Japan. As one kansei value, kawaii, which is a positive adjective that denotes such positive connotations as cute, lovable, and charming, is becoming more important. Our research systematically studies kawaii feelings by eye tracking and biological signals. We will use our results to construct a mathematical model of kawaii feelings that can be applied to the future design and development of kawaii products. ฉ 2016 ACM.

Keywords

Biological signals, Kansei value, Kawaii feelings