Factors Influencing the Acceptance of Innovation and Technology: A Case Study of Electric Vehicles (not more than 7 Passengers)

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Publication Details

Author list: Pornsri Leelaphatthanawong;Tippawan Pinvanichkul

Publication year: 2019

Journal: KMUTT Research and Development Journal (0125-278X)

Volume number: 42

Issue number: 2

Start page: 129

End page: 144

ISSN: 0125-278X

URL: https://digital.lib.kmutt.ac.th/journal/brows1.php?V_ID=37&N_ID=115

Abstract

This research aimed to study factors influencing the acceptance of innovation and technology, with emphasis on electric vehicles with no more than seven seats. Literature, especially technology acceptance theory, as well as related research publications, were reviewed. The conceptual framework was constructed based on relevant factors indicated by previous researches and Technology Acceptance Model (TAM). The assumptions underlining our conceptual framework explainsthat consumer’s “Actual Use” of electric vehicle technology was influenced by “Intention to Use,” which was affected by “Perception of Usefulness,”“Perception of Ease to Use” as well as “Perception of risk.” Samples of 419 consumers obtained by judgmental sampling were collected through questionnaires. Data were analyzed using descriptive statistics and multiple regression analysis. The results reveal that “Intention to Use” influences directly on consumer’s “Actual Use” of electric vehicles, with adjusted R-squared of 35.30%. “Perception of Usefulness” and “Perception of Ease to Use” affect consumer’s “Intention to use” with adjusted R-squared values of 22.80% and 22.20%, respectively,while “Perception of Ease to Use” exerts influence on “Perception of Usefulness” with adjusted R-squared of 47.40%. “Perception of Risk” has a negative effect on “Intension to Use,” with adjusted R-squared of 2.70%. Sucha low R-Squared value implies that there are some other inherent risk factors that need to be included in a future study.

Keywords

การยอมรับนวัตกรรมและเทคโนโลยี, การรับรู้ถึงความง่ายในการใช้งาน, การรับรู้ถึงความเสี่ยง, การรับรู้ถึงประโยชน์ที่ได้รับ, ความตั้งใจที่จะใช้งาน, ยานยนต์ไฟฟ้า