Influence of Smart Office on Innovative Working Behavior of Gen Y Employees in Digital Industry: A Case Study of The Sea Thailand Group

Journal article

Authors/Editors

Strategic Research Themes

Publication Details

Author list: Kanokporn Modthongkham;Taweesak Kritjaroen

Publication year: 2020

Journal: วารสารสังคมศาสตร์ มหาวิทยาลัยศรีนครินทรวิโรฒ (0859-2055)

Volume number: 23

Issue number: 2

Start page: 283

End page: 298

Number of pages: 16

ISSN: 0859-2055

URL: http://ejournals.swu.ac.th/index.php/JOS/article/view/13292

Abstract

The purpose of this research was to study the influence of smart office on innovative working behavior of Gen Y employees in digital industry. Questionnaires were used to collect data from the sample of 300 employees at The Sea Thailand Group. Descriptive statistics included percentage, mean, and standard deviation. Inferential statistics was Multiple Regression Analysis at the 0.05 level of statistical significance.The research findings indicate that all of smart office factors (Based Zone, Creative Zone, Concentration Zone, and Refresh Zone) have significantly influence on innovative working behavior at both individual and organizational level. Refresh Zone has mostly positive influence on innovative working behavior at organizational level

Keywords

กลุ่มเจเนอเรชั่นวาย, พฤติกรรมการทำงานเชิงนวัตกรรม, สมาร์ทออฟฟิศ