The Development of Innovation in Manufacturing Industry to Enhance Enterprise Competitiveness

Journal article

Authors/Editors

Strategic Research Themes

Publication Details

Author list: Preeyakamon Auanguai;Watcharapoj Sapsanguanboon

Publisher: วิทยาลัยนวัตกรรมการจัดการ มหาวิทยาลัยเทคโนโลยีราชมงคลรัตนโกสินทร์

Publication year: 2020

Volume number: 8

Issue number: 2

Start page: 89

End page: 100

Number of pages: 12

ISSN: 2229-1598

eISSN: 2697-4460

URL: https://so02.tci-thaijo.org/index.php/RCIM/article/view/240854

Abstract

This research aims 1) to study the types of innovation used by manufacturing industry 2) to study the factors affecting innovation in the manufacturing industry and 3) to compare factors affecting innovation in the manufacturing industry. It deploys quality research method using multi-case studies. In-depth interviews are conducted to collect data from two public companies. The structured interviews are done in order to ensure the surrounding and data collection are appropriate. Therefore, there is no discrepancies in the interviews and findings can be used for reliable analysis. The analysis begins with the study of case study organizations to understand their operations and model for innovation development of case study organizations, including types of innovations developed and key success factors for the creation of innovation of case study organizations, then compare the importance of factors that result in innovation of case study organizations. The results show that both companies focus on product innovation and process innovation. Human resources is the most important factor to create innovation in the manufacturing industry. In addition, the information technology is another factor because it is a tool to access information for the development of the organization's innovation leading to competitive advantages that competitors are difficult to compete

Keywords

ความสามารถทางการแข่งขันองค์กร, อุตสาหกรรมการผลิต