Consumer Behavior towards Receiving in the Present of Print Media for Development of Digital Printing Business Plan.

The main objective of this research is to study consumer behavior towards modern print media as well as the development of an SME business plan in the digital printing business to adapt with the current market and the changing of consumer behavior. By collecting data from two main sources, which are from one hundred and eighty-one general end-user’s customers (B2C) and twenty-seven corporate’s customers (B2B), the result showed that eighty-six percent of general end-user’s customers believed the print media is necessary. In the meantime, the three main elements that are important in reason of purchasing those print media are the quality of products and services, prices, and promotions. In common with corporate’s customers (B2B) found that the print media are still compulsory, especially in the organization. Meanwhile, the number of respondents for more than fifty-nine percent stated that in the future, number of usages of print media will significantly reduce for less than five percent. Respondents also suggested that the main reason for using print media aimed at marketing strategies. The second reason is print media can be reached to end-users easier comparing to other channels. In term of corporate’s customers (B2B), the quality of products and services is the most important basis for the organization to select the printing house. Therefore, according to the survey, it can be further developed SME business plan for the digital printing business in the future.