STEM Communication Skills and The Rhetorical Triangle: Key-Elements to Meet Business's Expectation

Conference proceedings article

ผู้เขียน/บรรณาธิการ

กลุ่มสาขาการวิจัยเชิงกลยุทธ์

รายละเอียดสำหรับงานพิมพ์

รายชื่อผู้แต่ง: Bunchasansiri O., Jirachai P., Tanprasert K.

ผู้เผยแพร่: MDPI

ปีที่เผยแพร่ (ค.ศ.): 2021

ISBN: 9781665436007

นอก: 20763417

eISSN: 2076-3417

URL: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85123762156&doi=10.1109%2fiSTEM-Ed52129.2021.9625077&partnerID=40&md5=739bfdbeffd6c14bb122748971346bed

ภาษา: English-Great Britain (EN-GB)

ดูบนเว็บไซต์ของสำนักพิมพ์

บทคัดย่อ

This article is a mixed-method study (quantitative and qualitative) focused to explore the correlation, associations, and effects of Rhetorical Triangle as key elements in the 21st Century science communication skills of the STEM undergraduate students (n=282) in a university in Bangkok and in Business's expectation / communication skills needed (n=27). The results verified positive and significant level of Students' communication skills and the needs in Business's expectation to the key elements (Ethos, Logos, and Pathos) towards the requirements in Sale force, Promotion, Public Relations, and Internal Communications in various Business Types. Implications of the study enabling and predict what are for the students to prepare and be a work-ready in communication skills after graduated. © 2021 IEEE.

คำสำคัญ

Business's Expectation, Rhetorical Triangle, Science Communication