STEM Communication Skills and The Rhetorical Triangle: Key-Elements to Meet Business's Expectation

Conference proceedings article

Authors/Editors

Strategic Research Themes

Publication Details

Author list: Bunchasansiri O., Jirachai P., Tanprasert K.

Publisher: MDPI

Publication year: 2021

ISBN: 9781665436007

ISSN: 20763417

eISSN: 2076-3417

URL: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85123762156&doi=10.1109%2fiSTEM-Ed52129.2021.9625077&partnerID=40&md5=739bfdbeffd6c14bb122748971346bed

Languages: English-Great Britain (EN-GB)

View on publisher site

Abstract

This article is a mixed-method study (quantitative and qualitative) focused to explore the correlation, associations, and effects of Rhetorical Triangle as key elements in the 21st Century science communication skills of the STEM undergraduate students (n=282) in a university in Bangkok and in Business's expectation / communication skills needed (n=27). The results verified positive and significant level of Students' communication skills and the needs in Business's expectation to the key elements (Ethos, Logos, and Pathos) towards the requirements in Sale force, Promotion, Public Relations, and Internal Communications in various Business Types. Implications of the study enabling and predict what are for the students to prepare and be a work-ready in communication skills after graduated. © 2021 IEEE.

Keywords

Business's Expectation, Rhetorical Triangle, Science Communication