A Synthesis of the Outcomes from the Development of Contents on Online Social Media Network through ADDIE Model to Support Students’ Learning about King Mongkut’s University of Technology Thonburi

This study was a synthesis of research and development studies about the development of contents on
online social media network through ADDIE model to support students’ learning about King Mongkut’s University of Technology Thonburi. The analysis was done on the following aspects: the quality of contents and media presentation, the perception and the satisfaction of the sampling towards the contents on online social media network through ADDIE model to support students’ learning about King Mongkut’s University of Technology Thonburi. The researchers followed the 5 steps in the ADDIE model to conduct this study: Analysis, Design, Development, Implementation and Evaluation. The contents were developed in the forms of infographics and motion graphics and there were 3 sets of contents distributed on online social media network in the academic year 2020. The findings showed that the quality of the contents as evaluated by the experts was at a good level. The quality of the media presentation for these contents was at good and very good levels. The perception of the sampling group regarding the contents was at the highest levels. The satisfaction of the sampling group towards the contents was at the highest levels. These findings complied with the research hypotheses. Moreover, it was found that the target group received information from the contents distributed on online social media network in the forms of infographics and motion graphics which were created with animation and sound effects. Motion graphics were concise, easy to understand and therefore they were accessible to message recipients. They could be distributed on other social media websites and were accessible to the sampling group. It could be concluded that the outcomes from the development of contents on online social media network through ADDIE model to support
students’ learning about King Mongkut’s University of Technology Thonburi could be applied for future works.
Keywords : Contents, Online Social Media Network, ADDIE Model