The Study of Skills Development Methodology for Entrepreneur in Digital Era

Journal article


Authors/Editors


Strategic Research Themes


Publication Details

Author listSareeya Thongeiam and Watcharapoj Sapsanguanboon

Publisherคณะการบัญชีและการจัดการ มหาวิทยาลัยมหาสารคาม

Publication year2022

Volume number14

Issue number1

Start page32

End page42

Number of pages11

ISSN1906-7933

eISSN2730-3276

URLhttps://so02.tci-thaijo.org/index.php/mbs/article/view/249105


Abstract

Business in digital era changes rapidly. Entrepreneurs have to adapt themselves in order to survive under competitive environment. Non-degree programs are designed for entrepreneurs to develop themselves along with doing business. This study aims to examine necessary knowledges and skills and for successful entrepreneurs in the digital era.  Moreover, the development methodology for successful entrepreneurs in the digital era will be examined. This research deploys qualitative method using  an in-depth interview. The results find out that three most essential knowledge and skills are 1) marketing to acquire customers, 2) information technology, human resources management, decision making and problem-solving skills. 3) Communication and negotiation. The top 3 development methods for successful entrepreneurs in the digital era including: 1) self-learning, 2) site visit and mentoring,
3) training and job instruction. Entrepreneurs will be beneficial from this research by selecting the appropriate development methodology to suit with the circumstances and chances in order to succeed in their own businesses. 


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Last updated on 2022-08-03 at 23:05