The Study of Skills Development Methodology for Entrepreneur in Digital Era
Journal article
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Publication Details
Author list: Sareeya Thongeiam and Watcharapoj Sapsanguanboon
Publisher: คณะการบัญชีและการจัดการ มหาวิทยาลัยมหาสารคาม
Publication year: 2022
Volume number: 14
Issue number: 1
Start page: 32
End page: 42
Number of pages: 11
ISSN: 1906-7933
eISSN: 2730-3276
URL: https://so02.tci-thaijo.org/index.php/mbs/article/view/249105
Abstract
Business in digital era changes rapidly. Entrepreneurs have to adapt themselves in order to survive under competitive environment. Non-degree programs are designed for entrepreneurs to develop themselves along with doing business. This study aims to examine necessary knowledges and skills and for successful entrepreneurs in the digital era. Moreover, the development methodology for successful entrepreneurs in the digital era will be examined. This research deploys qualitative method using an in-depth interview. The results find out that three most essential knowledge and skills are 1) marketing to acquire customers, 2) information technology, human resources management, decision making and problem-solving skills. 3) Communication and negotiation. The top 3 development methods for successful entrepreneurs in the digital era including: 1) self-learning, 2) site visit and mentoring,
3) training and job instruction. Entrepreneurs will be beneficial from this research by selecting the appropriate development methodology to suit with the circumstances and chances in order to succeed in their own businesses.
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